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DNA Report · Marketing

Marketing

Tech Stack

GA4 + server-side taggingPlausible · privacy-first analyticsSchema.org / JSON-LDProgrammatic SEO pipelinesKlaviyo · lifecycle emailWebhooks → BigQuery

Creative Approach

Editorial-first marketing systems. Pages written by humans who understand the product, indexed by machines that respect them. No keyword stuffing, no AI slop — argumentative copy, citations, internal linking with intent.

Strategic Goals

  • Compound organic acquisition: 3x non-brand traffic within two quarters.
  • Retire one paid vendor by replacing it with owned, measurable infrastructure.
  • Build a measurement layer your CFO can read without a translator.
  • Ship a content engine the in-house team can run after handoff.

Engagements typically run 8–14 weeks with a 6-month optimization runway.